In-Depth Interview with For Goodness Cakes

"Delicious dipped in beauty," is a perfect description for the works of art produced by MunaLuchi Coterie member For Goodness Cakes. Founded in 2001, For Goodness Cakes has seventeen years of experience in the industry. These master dessert makers find nothing more rewarding "than collectively planning out a vision, executing it and observing the results which usually means making someone happy on their special day." Read all about For Goodness Cakes in this inspiring and informative in-depth interview with confectionary designer Mark A. Brown.

Name: Mark A. Brown
Business Name: For Goodness Cakes
Founded: 2001

Describe your business. For Goodness Cakes creates wonderfully designed wedding cakes for a bride and groom’s very special occasion. We specialize in providing beautifully decorated works of art with delectably moist and homemade flavor. At For Goodness Cakes it's more than just a cake; it's Delicious Dipped in Beauty!

What did you do before starting your business in the wedding industry? I’ve spent time in project management with big box retailers as well as currently serving in the Georgia Army National Guard. Both experiences have helped me understand what team work, dedication and perseverance looks like in the world. I’m very grateful for the time in both. The lessons learned absolutely carry over to what we do at For Goodness Cakes.

How long have you been in the wedding industry? Personally, over a year, but For Goodness Cakes has been around since 2001. I have had an awesome time learning the industry while being supported by a tremendous and talented team of decorators, bakers, and our sales manager. My General Manager, Darlene, does a great job balancing my non-conventional ideas with her extensive industry experience. It’s a perfect fit!

How would you describe your style? My style is creating a collaborative and inclusive atmosphere at our shop that trickles down to employees who feel empowered to create outstanding wedding cakes. Happy employees make customers happy.

What motivates you? I enjoy being a part of a successful team. Nothing is more rewarding than collectively planning out a vision, executing it and observing the results which usually means making someone happy on their special day. I love it!

Why should brides/grooms choose you? It’s simple: most bakers can make a beautiful looking cake. Some can make a great tasting cake. Here at For Goodness Cakes, we do both! Not only do we have excellent cake engineers, we also pride ourselves on our moist tasting cakes.

How does your company define and measure success? Through repeat customers. We have relationships with several wonderful event planners who continue to humble us by suggesting our cakes to their clients. We also have several past brides who reach out to us for cakes for their first year and subsequent anniversaries as well as the arrival of their children. Nothing tells us more about how we’re doing than repeat customers!

What do you enjoy most about your work? Walking into the bakery and smelling cakes being baked and looking at cakes at various stages of completion. Seeing all the professionals at For Goodness Cakes put a wedding cake together, from initial consultation, to the baking schedule to the design and delivery is nothing short of amazing. I’m like a kid in a store watching it all unfold.

Describe a proud moment while working in the wedding industry. Having our cake being the centerpiece to The Real Housewives of Atlanta’s Sheree Whitfield special event. We provided a disco themed cake for her mother’s 70th birthday party in Season 10. That was awesome!

What’s the best compliment you’ve received for your work? Being told that they could not stop eating our cake because it was so good. That’s music to my ears!

What are your business goals? Our business goals include expansion through additional locations and products. We need to be closer to the city of Atlanta to better service our clientele. We hope to have a location in the future to do so. We also will be introducing our cakes in a jar product called Cake It With You! 1st QTR of 2018 they will be available for order on our website Our cakes taste so good that you shouldn’t have to wait to get married just to have them!

What’s your favorite part of the wedding industry? Being a part of an event, such as a wedding, that will live on forever. Although at the time of the wedding, our cake is only a small, but necessary, part of the bride and groom’s day, our cakes will ultimately be a part of their history in pictures and videos for years to come. That’s just awesome to me!

What’s your least favorite part of the wedding industry? Not being able to make every cake for every wedding in the metro Atlanta area. Give us a call!

Describe your vision of the “perfect” wedding. The perfect wedding would begin in planning and everything goes as planned by the bride and groom to include coming under budget, everyone being able to attend and have all one’s vendors provide their best service. We can’t affect all those things, but we always make sure we put our best product our their when we provide our outstanding wedding cakes.

Where do you find the most inspiration? Professionally, in the enjoyment we provide to those who eat our cakes. Our mission at For Goodness Cakes is to provide excitement, joy and satisfaction to every customer through quality crafted cakes. Personally, being a role model to my children.

Is there anything else you'd like our readers to know? We love creating masterpieces. If you love eating beautiful and delicious tasting cake, give us a call and we’ll take good care of you!

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Image Credits:
~Square cake with gold drip and acrylic separators. Photo by Milanes Photography
~Simple white cake with rose gold sequins and navy fondant border. Magnolia sugar flower with rose gold center. Photo by Milanes Photography
~Wedding dress inspired bottom tier with pearl accents and magnolia sugar flowers. Photo by Christina Pugh Photography
~White cake with fondant draping and gold separators and gold borders. Photo by Christina Pugh Photography
~Rosette fondant ruffles with gold sequins and hand painted gold monogram. Photo by Milanes Photography
~Grey herringbone hexagon tier, black pearl covered tier, stamped copper top tier. Photo by Leah Eversley Photography
~Ombre peach fondant ruffles paired with peach, white, and pink sugar flowers. Photo by For Goodness Cakes
~Rose gold Atlanta skyline, Sugar magnolias cascade down front of cake. Photo by Alea Moore Photography

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