Fresh off the heels of the successful launch of Italian brand Missoni, Jason Wu has announced his collaboration with mass retailer, Target, set for a early 2012 release. Fashion mavens are excited to see this new diffusion line that has only 40 pieces. Jason revealed to Women’s Wear Daily that he’s not only thrilled that his new collection will reach a wider audience that may have never been able to buy his designs but it will embody his “signature aesthetic of feminine sophistication, with a mischievous nod to the 1960s.”
[blockquote variation=”teal”]”This partnership offers an exciting opportunity for me to interpret my aesthetic into a collection made for a broader market. It was very interesting for me to translate my signature touches into a more affordable collection without compromising quality, design and sophistication. My collection for Target features clothes and accessories that are easily convertible from day to evening — sophisticated, feminine dresses, mix-and-match separates and playful accessories all with a bit of charm and dressed-up attitude.” Jason Wu to Women’s Wear Daily[/blockquote]
Affordable style at Target is nothing new as Zac Posen, Thakoon, Rodarte, Missoni and Mulberry has worked with Target for their Go International collection. This new Jason Wu-Target pairing is great news for Jason Wu, first introduced to the world when First Lady Michelle Obama wore his one-shoulder white gown to the Inauguration. If Jason Wu’s Spring/Summer 2012 collection is any indication of what to expect, the new diffusion line may hosting plenty of yellow, gray, black fitted party dresses.
Jason Wu for Target will be the first designer collaboration to sell handbags, scarves and apparel. According to Target’s Style Twitter page, Jason Wu’s limited edition collection hits stores and online on February 5, 2012 through March 6 2012 with a comfy price range from $20 to $60.
Check out a new sneak preview of Jason Wu at Target collection
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Are you excited about Jason Wu for Target?
image credits – Jason Wu, Harper’s Bazaar, Elle.com, Getty & Reuters