Having worked in the bridal fashion industry for 14 years, Lawrencia Blount is an expert in constructing couture wedding attire.
She crafts intricate wedding gowns that celebrate the female figure and caters “to the style-conscious bride who has an appreciation for luxury fashion and desires a unique statement look for her special day.”
Today she is sharing her journey in the fashion and bridal industry, and how she ensures that every client can have the gown of her dreams. Read on below; you are sure to be inspired!
- Name: Lawrencia Blount
- Business Name: Lawrencia Bridal Couture
- Founded: Officially April 2020 for LBC but have been working in the Bridal industry for 14 years (my first custom design job was back in 2009 when I was hired to custom design a collection of 11 different bridesmaids dresses for a beautiful Atlanta bride)
Describe your business.
Lawrencia Bridal Couture is a bridal brand specializing in cutting-edge Couture Bridal gowns and accessories. We cater to the style-conscious bride who has an appreciation for luxury fashion and desires a unique statement look for her special day. MODERN BRIDAL COUTURE CRAFTSMANSHIP AT ITS FINEST, all of our gowns and accessories are designed and made in our Los Angeles Atelier with the utmost quality and care. We offer beautiful special order gowns & accessories via our seasonal collections, and we also offer custom design services for brides who really want a one-of-a-kind look. All of our gowns & accessories are made to order.
What did you do before starting your business in the wedding industry?
I have worked in the Bridal industry for 14 years starting out as a Bridal Stylist for top international bridal brands to having my own Etsy shop for a few years and then moving into Bridal Management, successfully managing the high volume stores of these top bridal brands.
After everything that happened with COVID-19 this year, it was very clear to me that it was time to solely focus on my bridal business. The WORLD IS CALLING FOR A CHANGE, and it’s time for the fashion industry as a whole to become more inclusive, and I couldn’t be happier!
How long have you been in the wedding industry?
For 14 amazing years!
How would you describe your style?
REGAL, HAUTE, CUTTING-EDGE…Lawrencia Bridal Couture gowns celebrate the female figure, with our amazing built-in couture corsetry and perfectly placed beaded lace & embroidery that highlights a woman’s best curves! Bringing a fresh, modern perspective to Bridal Couture, our gowns & accessories evoke an exotic feel with a glamorous couture edge.
What motivates you?
Helping brides feel and look beautiful. Seeing that big smile on their faces when you’ve transformed them into a beautiful bride, perfectly styled from head to toe is PRICELESS for me…I LOVE IT EVERY TIME!
Why should brides/grooms choose you?
I ABSOLUTELY LOVE WHAT I DO! My passion for bridal and making sure that EVERY SINGLE ONE OF MY BRIDES is happy is at the forefront of my business. My attention to detail and commitment to customer service excellence throughout my brides’ entire shopping experience from the moment she has her initial consultation, to when she “says yes,” to when she takes her gown home with her, all the way up to her special day…I am there for whatever she needs. At Lawrencia Bridal Couture, we roll out the red carpet for all of our brides, giving them our special, Royal VIP Treatment, because we believe that all of our brides are QUEENS and should be treated as such!
How does your company define and measure success?
By seeing that beautiful smile on all of our brides’ faces when they try on their special order gown for the first time. Making our brides happy is why we do what we do!
What do you enjoy most about your work?
The creative design process…I could literally stay in a room all day designing beautiful gowns & accessories. I absolutely love it!
Describe a proud moment while working in the wedding industry.
I am blessed to have many proud moments, but my favorite moments are when I receive rave reviews from brides. It really brings so much joy to my heart, which is why I’ve kept every Thank You card that I’ve received from my brides over the years.
One of them reads: “Dear Lawrencia, thank you so much for helping me find my dream dress and making the experience so enjoyable! For the first time since I got engaged, you made me feel like a bride, and it’s all down to the stunning gown you selected for me. Best wishes, Tiffany xx”
Another proud moment for me was actually earlier this year, back in February, when I was hired to help open the Pronovias Flagship Bridal Boutique in Beverly Hills as the Assistant Store Manager. As a Black woman in bridal fashion, this was huge, and I am happy to have accomplished this!
What’s the best compliment you’ve received for your work?
After working in the industry for so long, I came to be known as “The Gown Whisperer” amongst my peers, a name that was created from my ability to meet a bride for the first time and be able to select her gown within minutes of speaking with her. I was humbled and honored to be given this title by my colleagues, but when brides would recognize my gift, it was priceless! I recall when one of my brides had just “said yes” to her gown, after only trying on that one gown, she looked at me and said “Oh my God, you are the Gown Whisperer! Literally, one of my favorite bridal moments to this day!
What are your business goals?
To become a leading couture bridal designer and household bridal brand name. Becoming a lifestyle bridal brand that revolutionized the Bridal industry is the goal. It was always my plan to bring my worlds of Business Management and Fashion together to create a successful bridal business…all of my accomplishments and everything that I have learned over the course of my 14-year long bridal career was for THIS MOMENT! Everything has come full circle and I’m blessed to be doing what I’ve always wanted to do…LOOK OUT BRIDAL WORLD!
What’s your favorite part of the wedding industry?
What the bride is going to wear, of course…we know that it is all about the bride! From the gown to the accessories to the makeup and the hair, everyone looks forward to seeing the gorgeous bride on her big day!
Where do you find the most inspiration?
At the forefront of my inspiration are my muses, the amazing, confident women that I design for…super stylish, well-dressed women who have a unique fashion point of view and an exquisite, sophisticated taste for luxury. I always keep my brides at the forefront of my mind with every gown & accessory that I design.
When it comes to the actual design process, fabrication is definitely where my creative juices start running wild! Sketching gets the juices flowing, but when I lay eyes on a beautiful lace or embroidered beading, that’s when the magic really happens!
Is there anything else you’d like our readers to know?
THIS IS MY DESTINY! I’ve overcome many obstacles and naysayers to make it here. I am thrilled to operate in my gift and share my passion with brides from all over the world, but I am also excited to share the knowledge and mentor other aspiring bridal designers of color. It’s not just about me…I’M ALSO GOING TO PAY IT FORWARD!
FUN FACT: Back in 2011 when the BET Network had their “Lens on Talent” competition, I was a Top Ten Finalist for the Fashion Category…that was my first big moment as a fashion designer.