Consumers are demanding more eco-friendly beauty products and people of color are leading the way using their purchasing power, estimated to be $1.5 Trillion by 2023, and voices to advocate for more vegan and plant-based beauty companies.
In 2020, the global pandemic caused skincare and makeup routines to be thoughtfully reassessed. With that reassessment, the search for more natural and inclusive beauty products led to skyrocketing sales of products with naturally sourced and plant-based ingredients. The vegan cosmetics market is estimated to be worth $20.8 billion by 2025. Brands are looking towards the future as consumers say no to dangerous toxins and extremely cruel practices in animal testing. Since September is National Skin Care Awareness Month we’ve compiled this list for you below to try and start to integrate more eco-friendly brands into your beauty routine.
The luxury beauty brand pronounced [Mah-Lay] founded in 2010 by entrepreneur Zeze Oriaikhi-Sao has as its core principal the idea of beauty with purpose. Their organic skincare line has been awarded top prizes from The Beauty Shortlist and The Pure Beauty Awards. The brand’s award-winning exfoliators and supercharged multi-purpose moisturing oils are a must have in your beauty routine.
In 2o2o, Allure and Byrdie awarded skin-centric beauty brand Ilia their top prizes for best clean/ eco-beauty brand. Ilia’s mission to protect and revive the skin was birthed from founder Sacha’s shock after reading the ingredient list on her favorite lip balm. Their multi-stick fan-favorite Dreamer is a creamy, cheek and lip duo that’s flattering on a variety of skin tones.
For anyone who has been searching for highly pig-Mented vegan makeup, Mented has everything from their original nude lipsticks to the new Long Live The Lash Mascara. Founders KJ Miller and Amanda E. Johnson, who met in business school, started the company in their kitchens and knew they needed to have a wide spectrum for every skin tone. The non-toxic, vegan, paraben-free and cruelty-free cosmetic line’s nude lipsticks have become a blockbuster in the industry for women of color.
Bringing their clients all-natural African plants, herbs, and oils, this modern-day African skincare brand is using its fair pricing and zero- exploitation policies to catapult itself into the realm of inclusive beauty brands. Customer must-haves, such as the ginger and moringa shea butter have the sublime scent of Arabian wood, spicy ginger, and tangerine.
Based in the United Kingdom, the superfood skincare brand is one of the quintessential plant-based skin care lines that has as its core ingredients, fresh fruits, plants, and superfoods. Sustainability is the key focal point for the brand, with formulations made only in small batches created in their artisan lab. The Glowcery’s won Women’s Health Best Facial Oil of 2020, for their Clean Greens- Superfood Serum Facial Oil, which boasts cold pressed superfood ingredients such as Hemp, Broccoli, Green Tea and Tamanu Oil alongside calming lavendar and rose geranium oils.
With their tinted moisturizers which are free of silicones, talc, synthetic fragrances, and other harmful ingredients like nanoparticles. Laws of Nature’s founder sought to bring safer more melanin rich beauty products to women of color. After, extensive research showing the links between higher amounts of toxic ingredients in makeup marketed to black women in 2015, Laws of Nature Cosmetics was founded with their Creme Foundation. The company now has a range of products in multiple finishes, and their hybrid Lip Lacquer prides itself as a seamless cross between and a gloss and a lipstick.
Mischo Beauty’s award-winning 10 free nail lacquer gives us a reason to celebrate. The brand’s purpose to give its customers a luxe, non-toxic nail lacquer and to revolutionize the beauty landscape is why it keeps winning awards. Free from endocrine disruptors and synthetic chemicals that have been a staple in nail polishes. Mischo has formulated richly hued show-stopping nail colors, so now your nails are in top form while still being eco-friendly.