Janelle Monae is recognized for her natural pompadour, classic style, great talent and individuality in a cookie-cutter world. CoverGirl recognized her for all those things, too: the 26 year old Monae has recently been unveiled as the new face of CoverGirl. She joins singer-songwriter Pink in what seems to be CoverGirl’s new trend of bringing on brand ambassadors who dance to the beat of their own drum.
Janelle Monae is an excellent choice for CoverGirl because, apart from having a gorgeous face, silky smooth skin and lovely eyes, she represents women who are happy to be “easy, breezy and beautiful” in the way that they feel most uniquely comfortable. Monae states her reason for joining CoverGirl:
“I believe it’s time that women truly owned their superpowers and used their beauty and strength to change the world around them. One of my core values is to help redefine what it means to be a strong and beautiful woman in the music and fashion worlds and to empower the wonderful things that make us unique. Becoming a COVERGIRL is truly an honor and a gift: it opens up a new platform for me to inspire women to feel stronger, braver and more beautiful inside and out.”
On why she was chosen as a brand ambassador, CoverGirl Cosmetics Vice President and General Manager, Esi Eggleston Bracey, had this to say: “Ever since Janelle made her electrifying arrival on the music scene, she has captured our imaginations, stirred our souls, and made us all move our feet. Janelle is a true force of energy and a beautiful spirit who truly delights in her creative journey, not just the destination. We’re elated and can’t wait to show the world another dimension of her artistic ‘superpowers’ as a member of our COVERGIRL family.”
Congratulations to Janelle Monae! Here’s to women everywhere owning their superpowers, changing the world and embracing their uniqueness. Her new ad campaign will debut in Vogue‘s September issue.